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Organization Studies
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Strategy as Discourse in a Global Retailer: A Supplement to Rationalist and Interpretive Accounts

Mahmoud Ezzamel

University of Cardiff, UK, ezzamel{at}cardiff.ac.uk

Hugh Willmott

University of Cardiff, UK, Hugh.Willmott{at}dial.pipex.com

The paper contributes to a developing interest in discourse in management and organization studies. Strategizing activity is studied as an example of organizing conceived as a discursive practice. Material drawn from an intensive case study of 'StitchCo', a global retailing and manufacturing company, is deployed to analyse how strategy activity was articulated, mobilized and enacted; and, in particular, to explore how accounting practices became discursively imbued with strategic significance in ways that contributed to what the strategy discourse contrived to invoke and prescribe. Grounded in a Foucauldian power/knowledge framework, this approach is seen to offer an innovative and challenging supplement to established analyses of (strategic) management.

Key Words: corporate strategy • strategizing • discourse • power/knowledge • restructuring • resistance

Organization Studies, Vol. 29, No. 2, 191-217 (2008)
DOI: 10.1177/0170840607082226
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