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Organization Studies
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Racing and Back-Pedalling into the Future: New Product Introduction and Organizational Mortality in the US Bicycle Industry, 1880-1918

Glen Dowell

College of Business, University of Notre Dame, Notre Dame, USA

Anand Swaminathan

Graduate School of Management, University of California, Davis, USA

We hypothesize that some overlap of production between and within product generations reduces firm mortality, as it allows firms to retain valuable routines. Excessive overlap, however, becomes harmful. An analysis of the effects of new product introduction on mortality rates among the population of US bicycle producers over 1880-1918 supports our hypotheses. Our results suggest the value of separating out the content effects of innovation, which are often positive, from the process effects which tend to be disruptive.

Key Words: product introduction • technological change • survival • organizational ecology

Organization Studies, Vol. 21, No. 2, 405-431 (2000)
DOI: 10.1177/0170840600212005
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